This is the whole plan in one place. It starts by putting the old doctorflue.com back online while we build the new one, so the pages that used to rank can start earning again. We repair the redirects and the tracking, put your articles back on the blog, and take your Google Ads back under management month-to-month. One plan, one flat affordable monthly price.
The review we sent in June pulled from seven separate sources: four of your own accounts and three outside services that track where you show up in Google. They all found the same pattern, and you have those numbers already, so we won't repeat them here.
February through May each came in below the same month a year earlier, and May was the weakest single month in the review. Most of that traces back to how the new site launched. Every page got a new URL, and the old URLs were never connected to the new ones, so Google lost track of pages that had ranked for years. Your blog posts were never rebuilt at all, and eleven of your twelve best pages were blog posts. The tracking that told your ads account which clicks turned into phone calls stopped on January 30.
You said the new site felt more modern than the old one, but that it did not wow you. It also cut your monthly cost, which is why you made the change. What came with it is a slower answer when you need something done, and seven months of lost ground.
You own the domain, the content and the ads account, so nothing needs negotiating with anyone first. You told us the monthly number you need to stay under, and this plan fits it.
Recovery starts by bringing your old website back. Just redirecting the old URLs to the new pages would not do it, because the content that earned your rankings is gone too. So we restore the old site in full, its pages and the words on them, the way the search results still remember them. We then retake control of the domain, put that older version back up on our own hosting, and the rankings you lost start climbing back within your first weeks.
That older site holds your ground while we build the new one alongside it. When the new site is ready, we redirect every old URL to its matching new page, so everything you recovered carries straight across instead of dropping again at the switch.
Four things should be true of your site a year from now…
The old pages go back up with their content, at the URLs Google already knows. The rankings they spent years earning start counting again, and this is the first thing we do, inside your first two weeks.
Your articles did more than bring in readers. Each one linked to your service and city pages, which told Google those pages mattered, so when the articles came down the pages they supported slipped too. We add back all of the original blog articles into the proposed sitemap, including the 11 that brought in the most traffic.
Ask for a change and our team will make it with the speed and quality you’ve come to expect. Your plan carries 10 hours per year for updates, fixes and questions, tracked to the minute and rolled forward.
Between February and May your ad spend ran about 60% above the same months a year earlier. The calls did not follow, which is what pushed the cost of each one up. We go through the searches you're paying for, block the ones wasting money, write ads for the season you're in, and ultimately, optimize your campaign to make the most of your investment.
You already have this structure. We built it with you the first time, and the current site kept most of it. What it left out was your service-area pages and the articles that used to fill your blog, and both come back here. Where an old URL still works we keep it, and where a better one replaces it we 301 redirect the old URL to the new, so the rankings those pages earned keep counting either way. You serve dozens of communities across Michigan and Ohio, and twelve of them get a page of their own, the same twelve that had one before. Nine services, nine products, your questions and your contact page carry over as they are.
What you do, where you cover, your certifications, and the phone number in plain sight, then the nine services, the story and the reviews.
The nine jobs you get called for, each on a page of its own.
/services.php9 pagesEverything you sell and install, one page for each line.
/products.php9 pagesForty years in Tecumseh, the story, and everything you publish.
/about-doctor-flue.php1 pageEvery market you cover across Southeast Michigan and Northwest Ohio.
/service-area.php12 pagesThe questions customers call about, answered in one place.
/faq.phpPhone, email, hours and a short quote request, one click from anywhere on the site.
/contact-doctor-flue.phpPreliminary. We confirm the final page list with you in discovery. Every card above is a page of its own. Services, Products, About and Service Area are pages that also open as menus into the pages listed beneath them, and each of those four had a page on your pre-February site. The path under a card is the URL it held then. That puts the build at 37 pages: Home, Services and its nine, Products and its nine, About, Service Area and its twelve cities and counties, FAQ and Contact. Your blog sits on top of that, and neither it nor the articles we bring back in it count against the total. The plan covers all of it.
Nothing here is final. We built it so you have something to react to instead of a description, and you approve the direction before we build any pages.
We will build you a brand-new website from the ground up, custom to your business and your audience. It will be built for both desktop and mobile users to ensure it is easy to use and accessible for everyone.
Plenty of the homeowners who call you are older. Type you can read at arm's length, contrast that survives daylight, buttons that look like buttons, and your number in reach on every screen.
We optimize your website for speed and performance to ensure your visitors aren't waiting for something to load.
We lay the new site out on your old sitemap, so the pages that carried your rankings exist again and can earn them back. We improve on them from there.
Your traffic peaks in October, which is when a slow site or an outage costs you the most calls. Unlike shared hosting providers, the server your website runs on keeps its resources reserved for you rather than sharing them with other sites. We handle everything from the backups, the certificate, the firewall, and DNS, to the monitoring that flags a problem before you hear about it from a customer. All labor associated with maintaining a healthy server is covered, so it never turns into a separate invoice.
Ticks are what your plan carries. Crossed items sit on a higher tier. Ask about any of them and we will price the step up.
Labor outside the scope of hosting support generally includes changes to your website content/appearance/functionality, resolving incompatibility issues with the website resulting from upgrading the server/platform/plugins, debugging code, application-level security issues, marketing, and, in general, anything that requires code editing.
Shared hosting servers are underpowered and unstable. This is why we use VPS servers with dedicated resources. Additionally, we offer a comprehensive suite of ancillary services designed to keep your website secure and operating at peak performance. Lastly, have you ever tried calling a hosting company for help when something goes wrong? Unlike them, we treat your website uptime, security, and performance as if it were our own.
Artonic has 21+ years of experience hosting websites, and our team of experts brings diverse backgrounds in IT, server management, database management, development, DNS, and more. We have yet to come across any other agency or hosting provider that covers all the bases we do, has the level of expertise we do, provides stellar support, and has a price even remotely close to ours.
Support is your reserved time to have our team make changes to your website. You get 10 hours per year for updates, design work, and consultation. We track it to the minute, and whatever you don't spend carries forward for as long as you're with us.
About 2.5 hours a quarter. A period of no or low use preserves hours for a busier one, so nothing goes to waste.
The primary distinguishing factor between our packages is the number of hours included in each plan, which ultimately affects the cost per hour. There is also a lower cost for purchasing additional hours as you go up in tiers. Other factors to take into account are the level of support that you need, such as emergency support during evenings and weekends, as well as our audit services to ensure your website is reviewed regularly for usability and security concerns.
All support time is tracked to the minute, however, there is a minimum amount of time per request, depending on the package – either 15 or 30 minutes.
Yes! All hours included in your plan - both the initial hours added at sign-up and each renewal, as well as any additional hours purchased - roll over indefinitely.
Support Plan hours can be used for website updates, graphic design, and consultation.
Sorry, there is no refund for unused hours in the event that you cancel.
No. Instead, Artonic provides Managed Hosting separately as a companion subscription — which includes a full suite of DevOps services.
One flow, built out into the major phases, ensures we build the website with speed and quality.
First we stop the losses, then we plan the build:
We design it and build it. You approve it and we launch it:
You see and approve the finished site before it goes live:
After launch, your monthly plan keeps working:
Everything in this proposal sits in one flat monthly amount over a four-year agreement, so you get a new site without writing a large check for it and a budget you can plan around. Add any of the “add-on” options below and your monthly total updates in the bar at the bottom of the screen.
A server with dedicated resources, plus a host of ancillary services that translates to performance, security, and reliability.
10 hours per year for updates, graphic design and consultation, tracked to the minute with a 30-minute minimum. Hours you don't use roll forward.
Your account actively managed, with budget pacing, search-term and negative-keyword work, ad copy for the season you are in, and conversion tracking that reports back.
A 48-month agreement at $850 a month, billed monthly from kickoff, with a light refresh at the first renewal and a full redesign at the second renewal.
No. The build sits inside the monthly figure and billing starts at kickoff. There is no deposit and no separate design or development invoice.
The 37 pages in the sitemap, plus your blog. Beyond that, additional pages run $35 a month each. Neither the blog nor the articles we restore in it count against that total.
The monthly price covers our management of your Google Ads account. Google bills your advertising budget to you directly, so every dollar of it buys clicks. We recommend a monthly figure based on what your account already produces, and you set the ceiling and change it whenever you want.
Yes. Add-ons start and stop with a month’s notice, and your monthly budget adjusts accordingly.
A buyout settles the remaining build at $350 for each month left on the term.
You do. The website, the content, the domain, and the Google Ads account are yours. (subject to the term being completed or buyout settlement being paid).
We will be in touch shortly with the next steps. It is good to have Doctor Flue back.
A print-ready PDF of the full proposal.
Once you have reviewed everything, confirm by phone or email that you would like to move forward.
We send the agreements through DocuSign. Review and sign them online at your convenience.
Google Ads, Analytics, the Google Business Profile and the domain. We send a short list and do the rest, and week one starts the moment we have them.
With the agreements signed and access in hand, we file the redirects, repair the tracking, and schedule your first working session.
